Content and Social Media Manager

Create content that inspires and connects. Rainbow City Performing Arts is seeking a volunteer Content and Social Media Manager to lead our digital outreach efforts and share our mission with a growing, diverse audience.

What you’ll experience:

• Take the lead in crafting compelling content for various platforms, from websites and email campaigns to social media posts.
• Strategize and manage social media initiatives to build engagement and foster community growth.
• Collaborate with a passionate team of marketers, designers, and volunteers to ensure consistent messaging and impactful campaigns.

Your impact:
Your content will amplify the voices of LGBTQIA+ artists, connect communities, and bring visibility to the vibrant world of Rainbow City. By mentoring social media volunteers and managing campaigns, you’ll help foster inclusivity while building a strong and engaged audience.

This role is ideal for individuals with experience in content creation or digital marketing who are excited to use their skills to make a difference. Volunteering with Rainbow City means joining a collaborative environment where your contributions directly support creativity, diversity, and community.

Join us today! We look forward to welcoming you to our team!

JOB SUMMARY

The Content and Social Media Manager is responsible for crafting and distributing compelling written content across multiple platforms to support marketing campaigns. This role oversees the development and execution of social media strategies, advertising initiatives, and audience engagement while managing and empowering social media volunteers. As a core driver of content-based outreach, the Content and Social Media Manager ensures messaging aligns with organizational goals and promotes the mission of Rainbow City Performing Arts.

DUTIES & RESPONSIBILITIES

• Develops and executes cross-platform written content strategies, including website updates, email marketing, press releases, and social media posts.
• Manages and implements paid and organic marketing campaigns, including social media advertising and other digital promotions.
• Oversees and mentors social media volunteers to ensure consistent brand voice and engagement.
• Coordinates with the Campaign Manager to align content development with visual design and project timelines.
• Engages in community-building efforts to foster audience growth and interaction.
• Leads social media meetings and provides activity reports and engagement insights.
• Uses effective communication and interpersonal skills that align with and support the organization’s mission and core values.
• Complies with the organization’s by-laws, policies, procedures, and member covenants; seeks clarification and guidance as necessary

SUPERVISORY RESPONSIBILITIES

• Guides and supports social media volunteers, ensuring cohesive messaging and campaign execution.
• Manages workflow for social media content creation, assigning tasks and reviewing work.
• Provides ongoing feedback and mentorship to direct reports.
• Supports professional development opportunities for volunteers related to social media and content creation.

KNOWLEDGE / SKILLS / ABILITIES

• Strong writing and storytelling skills with experience creating engaging content for diverse audiences.
• Knowledge of social media strategy, digital marketing, and advertising platforms.
• Experience in community management and audience engagement.
• Ability to collaborate effectively with visual design and campaign management teams.

EXPERIENCE / EDUCATION

• Previous experience in content creation, social media management, or digital marketing.

PHYSICAL DEMANDS / WORK ENVIRONMENT

• Work involves talking, hearing, and using hands to operate tools or devices.
• Vision abilities required include close vision, distance vision, and the ability to adjust focus.
• The noise level in the work environment varies depending on location.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions.