Email Marketing Coordinator

The Email Marketing Coordinator helps Rainbow City Performing Arts connect with its community by crafting engaging email campaigns that inspire action and build meaningful connections. This role is key to keeping members informed, amplifying our mission of inclusion, and driving participation in our events and initiatives.

What We Do

• Create and manage email campaigns and newsletters to keep the community engaged and informed.
• Develop tailored messaging for specific audience segments that aligns with our mission.
• Collaborate with staff and volunteers to ensure content accuracy and relevance.
• Use email design tools to craft visually compelling emails while maintaining accessibility standards.

Why Join Us?

• Use your creative and writing skills to inform and inspire the community.
• Work within a mission-driven organization committed to equity and inclusivity.
• Gain hands-on experience in email marketing, segmenting audiences, and nonprofit communications.
• Be part of a team dedicated to amplifying LGBTQIA+ voices and fostering belonging through the arts.

Who You Are

Ideal candidates have experience managing email platforms, like MailChimp, and strong writing skills for creating clear, engaging content. You’re detail-oriented, collaborative, and passionate about using communication as a tool to celebrate diversity and bring people together.

Join Rainbow City Performing Arts as the Email Marketing Coordinator and play a vital role in strengthening connections, building community, and amplifying the power of music to inspire and uplift!

Job Summary

The Email Marketing Coordinator is responsible for creating and managing email campaigns and newsletters that support RCPA’s engagement, promotional, and fundraising efforts. This role involves gathering content, tailoring messaging to specific
audiences, and designing compelling emails using MailChimp. The coordinator plays a key role in keeping members and the broader community informed and engaged with RCPA’s activities and values.

Duties & Responsibilities

• Create and send regular email campaigns and newsletters using MailChimp and approved templates.
• Gather content from internal sources, blogs, newsletters, and staff contributions.
• Write concise, engaging summaries to encourage reader interaction and link clicks.
• Tailor content to specific audience segments, maintaining appropriate voice and
  tone.
• Collaborate with staff and volunteers to align messaging with organizational goals.
• Attend monthly departmental meetings to coordinate campaign planning.
• Ensure compliance with RCPA’s by-laws, policies, procedures, and member covenants.
• Utilize effective communication and interpersonal skills that reflect RCPA’s Mission and Core Values.

Knowledge / Skills / Abilities

• Experience managing email newsletters or similar content services.
• Strong writing skills with the ability to adapt tone and voice.
• Proficiency with drag-and-drop email platforms like MailChimp.
• Excellent interpersonal and communication skills.

Support

• Access to Canva Premium for image creation.
• Marketing Plan and Design Manual for guidance on policy and communication standards.
• Campaign briefs and supporting assets.
• Orientation and training sessions.
• Collaboration with marketing volunteers and staff.

Physical Demands / Work Environment

• Work involves walking, talking, and hearing; using hands to handle, feel, or
  operate objects, tools, or controls; and reaching with hands and arms.
• Vision abilities required by this job include close vision, distance vision,
  peripheral vision, depth perception, and the ability to adjust focus.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions.