We're thrilled to announce a brand new logo system and design for our organization and ensembles! This project has been in the works for nine months and involved a lot of collaboration – surveys, focus groups, and meetings with our design partners. A special thanks to Graphiti Associates in Fremont who donated all their materials and expertise – a pro bono project worth over $50,000!
We decided to refresh our brand to better reflect our evolving mission and growing organization. Our mission now emphasizes diversity and visibility within the LGBTQIA+ community. We needed a cohesive brand identity to represent all our ensembles, as our old logo and branding materials lacked consistency and were difficult to manage.
The new brand features a cohesive and easily recognizable logo system for all ensembles, vibrant colors and photography to showcase our diverse membership, and easy-to-use design templates for volunteers to create marketing materials.
The new logo features a prominent "Rainbow City" name for better brand recognition, ensemble-specific logo variations that incorporate the Rainbow City logo, and a custom rainbow color scheme with music-related icons.
This new brand identity provides a professional foundation for our future marketing endeavors, and we believe it will help us attract new members, increase ticket sales, and secure more funding. We're grateful for the support of Graphiti Associates and invite you to share your thoughts on the new brand at the link below! Your feedback is important to us, and we will use it to refine our brand moving forward. Thank you for being a part of the Rainbow City Performing Arts family. We hope you continue to feel at home in our inclusive and vibrant community!
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